Empowering Musicians to discover and purchase quality samples
I led the design of a digital marketplace from 0 to 1, transforming an idea into an intuitive platform for discovering and purchasing music samples.
By establishing design foundations and creating comprehensive documentation, we built a marketplace that connects musicians with quality samples while setting the stage for future growth.
Context
As a freelance Product Designer, , I had the chance to support the early growth of Serious Sauce, a Nuremberg-based marketplace for music samples.
Goal
Shape an intuitive, branded MVP, that helps musicians discover and purchase quality samples, while establishing a bold brand identity and ensuring rapid implementation for launch.
Impact
We successfully launched an MVP that balances powerful audio functionality with intuitive marketplace features. Key achievements:
- Streamlined sample discovery and purchase experience
- Established unified design documentation
- Created scalable component system
- Simplified navigation with primary and secondary structure
Timeline
Jul 2024 - Sep 2024
My Role
Product Designer
The Challenge
The initial platform was developed with strong technical focus but lacked essential marketplace elements:
No clear discovery and browsing experience
- Missing user flows for purchase journey
- Undefined brand identity and voice
- Complex navigation structure
- Absence of design documentation
My Contribution
- Led design strategy from 0 to 1
- Created initial design system and documentation
- Built foundation for future scaling
- Developed brand identity
The Outcome
We successfully launched an MVP that balances powerful audio functionality with intuitive marketplace features. Key achievements:
Streamlined sample discovery and purchase experience
Established unified design documentation
Created scalable component system
Simplified navigation with primary and secondary structure
